Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 11.8, Problem 1LO
Summary Introduction
To discuss: The 3 major objectives of packing.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
Expert Solution & Answer
Explanation of Solution
The 3 major objectives of packing are as follows:
- Protecting the goods from spoilage, pilferage, and damage:
Packing of the product must protect the product from damage as it passes many stages to reach the final customer. Packing of perishable goods must protect against the spoilage.
- Assistance in marketing the product:
The packing of the product should consist of different size, shape, color, and graphics that attracts the customer towards the product. For example brand name, images, and message on the product.
- Cost-effectiveness:
Redesigning the packing would lower the cost and better for the environment. This would cut the cost and helps the organization to maximize the profits.
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