Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 11.6, Problem 1LO
Summary Introduction

To outline: The different types of brand stratgies used by marketers.

The brand is a kind of product that is manufactured by a specific firm under a specific name. Branding assists the buyers to find out few products, which they do and do not like that in turn facilitates the buying of items, which fulfills the need and decreases the time needed to buy the product. It assists in decreasing the perceived purchase risk of the buyer.

Blurred answer
Students have asked these similar questions
discuss the brand development strategies marketers use to develop brands. provide an example of each strategy
what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?
Create a marketing plan for any new product in a given company
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing