Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 11.3, Problem 1LO
Summary Introduction
To identify : The 6 types of business products.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Explain types of business products?
Define Business products?
Illustrate the key characteristic distinguishing business products from consumer products?
Chapter 11 Solutions
Contemporary Marketing
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- Think a product and explain the elements that make the product and distinct from similar products of the competitors.arrow_forwardhow are products managed during the different stagesof the product life cycle?arrow_forwardExplain in details why firms must introduce new products and how they go about it.arrow_forward
- List the key characteristic distinguishing business products from consumer products?arrow_forwardBriefly introduce your own product (goods or services) And explain why you choose or create that brand name of your product.arrow_forwardExplain how companies organize to manage brands and products.arrow_forward
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