Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 11.5, Problem 1LO
Summary Introduction
To discuss: The different methods used to develop and protect brand identity.
Creating specific name and image for a commodity in the customer mind is known as branding. The main aim of branding is to attract the customers with different.
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