FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357685594
Author: Pride
Publisher: CENGAGE L
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Chapter 11.7, Problem 1CC
Summary Introduction

To determine: The major components of marketing plan.

Introduction: A marketing plan is an exhaustive archive that layouts an organization's general marketing performance. It is a diagram that that layouts how an organization will execute its marketing technique, and utilize a mix of assets to accomplish business goals including deals targets or client acquisition.

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