FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357685594
Author: Pride
Publisher: CENGAGE L
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Chapter 11.3A, Problem 1CC
Summary Introduction

To determine: The major components of marketing concept.

Introduction: The marketing concept is the rationality that organizations need to examine the necessities of their consumers and formulate on choices to fulfil those requirements, superior to the opposition.

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