FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357685594
Author: Pride
Publisher: CENGAGE L
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Chapter 11, Problem 4DQ
Summary Introduction

To determine: The major components of marketing strategy.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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