Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 11.1, Problem 2CC
Explain the difference between customer value and customer satisfaction.
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As a human resources manager in a health care organization, you will be asked to develop varying types of strategies and management techniques that improve the performance of your workforce. It is important for you to know how to keep abreast of such strategies through research, as well as analyze how such strategies and techniques can be applied in your organization. In this assessment, you will apply these skills.
Selecting: Blue Cross Blue Shield, Division: Healthcare Claims
Assuming: You are the human resources director for your selected organization.
In a recent meeting, executive management has determined it would like to improve health care workforce performance levels within a specific division of your organization.
Management has asked you to research and identify 3 diverse strategies that use innovative management techniques, operational practices, or technology that could be applied to improve workforce performance within the…
An insurance company has liabilities of £7 million due in 10 years' time and
£9 million due in 17 years' time.
The assets of the company consist of two zero-coupon bonds, one paying
£X million in 7 years' time and the other paying £Y million in 20 years' time.
The current interest rate is 6% per annum effective.
Find the nominal value of X (i.e. the amount, IN MILLIONS, that bond X pays
in 7 year's time) such that the first two conditions for Redington's theory of
immunisation are satisfied.
Express your answer to THREE DECIMAL PLACES.
An individual is investing in a market where spot rates and forward rates
apply.
In this market, if at time t=0 he agrees to invest £5.3 for two years, he will
receive £7.4 at time t=2 years. Alternatively, if at time t=0 he agrees to invest
£5.3 at time t=1 for either one year or two years, he will receive £7.5 or £7.3
at times t=2 and t=3, respectively.
Calculate the price per £5,000 nominal that the individual should pay for a
fixed-interest bond bearing annual interest of 6.6% and is redeemable after 3
years at 110%. State your answer at 2 decimal places.
Chapter 11 Solutions
Introduction to Business
Ch. 11.1 - Explain the marketing concept.Ch. 11.1 - Explain the difference between customer value and...Ch. 11.1 - What is meant by relationship marketing?Ch. 11.2 - What is environmental scanning?Ch. 11.2 - What is a target market, and why should a company...Ch. 11.2 - Explain the four types of competitive advantages...Ch. 11.3 - What is meant by the marketing mix?Ch. 11.3 - What are the components of the marketing mix?Ch. 11.3 - How can marketing techniques help not-for-profit...Ch. 11.4 - Explain the consumer purchase decision-making...
Ch. 11.4 - Explain the difference between the business...Ch. 11.4 - How do business markets differ from consumer...Ch. 11.5 - Define market segmentation.Ch. 11.5 - List and discuss the five basic forms of consumer...Ch. 11.5 - What are some additional forms of business...Ch. 11.5 - How does marketing research help companies make...Ch. 11.6 - What is a product?Ch. 11.6 - What are the classes of consumer products?Ch. 11.6 - Explain how business products are classified.Ch. 11.7 - How do companies organize for new-product...Ch. 11.7 - What are the steps in the new-product development...Ch. 11.7 - How does new-product development differ for...Ch. 11.7 - Explain the role of the product manager.Ch. 11.8 - What is the product life cycle?Ch. 11.8 - Describe each stage of the product life cycle.Ch. 11.8 - What are the marketing strategies for each stage...Ch. 11.9 - What is the difference between penetration pricing...Ch. 11.9 - Explain the concept of price bundling.Ch. 11.9 - Describe odd-even pricing and prestige pricing/Ch. 11.9 - Why is prestige pricing prevalent in service?Ch. 11.10 - How have online price-comparison engines helped...Ch. 11.10 - Describe one-to-one marketing and the role of...Ch. 11 - As cosmetics companies roll out line after line of...Ch. 11 - • Oza has established several successful products...Ch. 11 - • What types of unique marketing support helped to...Ch. 11 - • Suggest a celebrity endorsement with a beverage...
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