Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 11.1, Problem 2CC
Explain the difference between customer value and customer satisfaction.
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Carichem Company produces sanitation products after processing specialized chemicals. The following relates to its activities: 1 Kilogram of chemicals purchased for $4000 and with an additional $2000 is processed into 400 grams of Crystals and 80 litres of a Cleaning agent. At split-off, a gram of Crystal can be sold for $2 and the Cleaning agent can be sold for $8 per litre. At an additional cost of $800, Carichem can process the 400 grams of Crystal into 500 grams of Detergent that can be sold for $4 per gram. The 80 litres of Cleaning agent is packaged at an additional cost of $600 and made into 200 packs of Softener that can be sold for $4 per pack. Required: 1. Allocate the joint cost to the Detergent and the Softener using the following: a. Sales value at split-off method b. NRV method 2. Should Carichem have processed each of the products further? What effect does the allocation method have on this decision?
Chapter 11 Solutions
Introduction to Business
Ch. 11.1 - Explain the marketing concept.Ch. 11.1 - Explain the difference between customer value and...Ch. 11.1 - What is meant by relationship marketing?Ch. 11.2 - What is environmental scanning?Ch. 11.2 - What is a target market, and why should a company...Ch. 11.2 - Explain the four types of competitive advantages...Ch. 11.3 - What is meant by the marketing mix?Ch. 11.3 - What are the components of the marketing mix?Ch. 11.3 - How can marketing techniques help not-for-profit...Ch. 11.4 - Explain the consumer purchase decision-making...
Ch. 11.4 - Explain the difference between the business...Ch. 11.4 - How do business markets differ from consumer...Ch. 11.5 - Define market segmentation.Ch. 11.5 - List and discuss the five basic forms of consumer...Ch. 11.5 - What are some additional forms of business...Ch. 11.5 - How does marketing research help companies make...Ch. 11.6 - What is a product?Ch. 11.6 - What are the classes of consumer products?Ch. 11.6 - Explain how business products are classified.Ch. 11.7 - How do companies organize for new-product...Ch. 11.7 - What are the steps in the new-product development...Ch. 11.7 - How does new-product development differ for...Ch. 11.7 - Explain the role of the product manager.Ch. 11.8 - What is the product life cycle?Ch. 11.8 - Describe each stage of the product life cycle.Ch. 11.8 - What are the marketing strategies for each stage...Ch. 11.9 - What is the difference between penetration pricing...Ch. 11.9 - Explain the concept of price bundling.Ch. 11.9 - Describe odd-even pricing and prestige pricing/Ch. 11.9 - Why is prestige pricing prevalent in service?Ch. 11.10 - How have online price-comparison engines helped...Ch. 11.10 - Describe one-to-one marketing and the role of...Ch. 11 - As cosmetics companies roll out line after line of...Ch. 11 - • Oza has established several successful products...Ch. 11 - • What types of unique marketing support helped to...Ch. 11 - • Suggest a celebrity endorsement with a beverage...
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