Introduction to Business
Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Chapter 11, Problem 3CTC

• Suggest a celebrity endorsement with a beverage brand,and tell why that pairing would lead to success.

What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?

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Introduction to Business

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