Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 11.4, Problem 2CC
Explain the difference between the business purchase decision-making process and the consumer purchase decision-making process.
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For PurrTech’s expansion into Germany, I’ve decided to use a polycentric staffing approach—meaning we’ll hire German professionals to run our operations there. I believe this is the most respectful and effective choice. After all, no one knows how to do business in Germany better than those who live and work there. I want to build something that fits the local culture, not just transplant our way of doing things. Germany is home to a highly skilled and well-educated workforce, especially in technical fields. Their strong focus on vocational training and quality makes this a great opportunity to learn and grow alongside our team there. By working with local talent, we can adapt our products and operations to meet the expectations of German consumers and regulators without missing a beat. When it comes to hiring for leadership roles, my top priority is finding people who combine a solid understanding of local laws and regulations with a forward-thinking, solution-focused mindset. I’m…
Chapter 11 Solutions
Introduction to Business
Ch. 11.1 - Explain the marketing concept.Ch. 11.1 - Explain the difference between customer value and...Ch. 11.1 - What is meant by relationship marketing?Ch. 11.2 - What is environmental scanning?Ch. 11.2 - What is a target market, and why should a company...Ch. 11.2 - Explain the four types of competitive advantages...Ch. 11.3 - What is meant by the marketing mix?Ch. 11.3 - What are the components of the marketing mix?Ch. 11.3 - How can marketing techniques help not-for-profit...Ch. 11.4 - Explain the consumer purchase decision-making...
Ch. 11.4 - Explain the difference between the business...Ch. 11.4 - How do business markets differ from consumer...Ch. 11.5 - Define market segmentation.Ch. 11.5 - List and discuss the five basic forms of consumer...Ch. 11.5 - What are some additional forms of business...Ch. 11.5 - How does marketing research help companies make...Ch. 11.6 - What is a product?Ch. 11.6 - What are the classes of consumer products?Ch. 11.6 - Explain how business products are classified.Ch. 11.7 - How do companies organize for new-product...Ch. 11.7 - What are the steps in the new-product development...Ch. 11.7 - How does new-product development differ for...Ch. 11.7 - Explain the role of the product manager.Ch. 11.8 - What is the product life cycle?Ch. 11.8 - Describe each stage of the product life cycle.Ch. 11.8 - What are the marketing strategies for each stage...Ch. 11.9 - What is the difference between penetration pricing...Ch. 11.9 - Explain the concept of price bundling.Ch. 11.9 - Describe odd-even pricing and prestige pricing/Ch. 11.9 - Why is prestige pricing prevalent in service?Ch. 11.10 - How have online price-comparison engines helped...Ch. 11.10 - Describe one-to-one marketing and the role of...Ch. 11 - As cosmetics companies roll out line after line of...Ch. 11 - • Oza has established several successful products...Ch. 11 - • What types of unique marketing support helped to...Ch. 11 - • Suggest a celebrity endorsement with a beverage...
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