OER 2018 Edition

ISBN: 9781947172548

Author: OpenStax

Publisher: OpenStax College

Concept explainers

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop cu…

Textbook Question

Chapter 11.5, Problem 4CC

How does marketing research help companies make better use of their marketing budgets?

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Chapter 11.5, Problem 3CC

Chapter 11.6, Problem 1CC

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Being in the procurement team for one of the major automotive companies such as GM or Toyota. How to Appraise the best strategy to source for microchips based on portfolio analysis. Give reasons to support in the context of the automotive industry. Note: The procurement spend on microchips is a small fraction of the Bill Of Materials (BOM) of an automobile.

One of the challenging issues in determining the appropriate sourcing strategy is whether a company should choose 'single sourcing (i.e. the company buys the entire item from one supplier)' or multiple sourcing (i.e. the company buys an item from more than one suppliers)'. Using the five objectives of procurement Examine which procurement objectives can be best served via 'single sourcing.' Give reasons Another issue in determining the appropriate sourcing strategy is whether to choose a large or small supplier. Again, show which procurement objectives can be best served with a large supplier. Provide supporting reasons.

Chapter 11 Solutions

Introduction to Business

Ch. 11.1 - Explain the marketing concept.Ch. 11.1 - Explain the difference between customer value and...Ch. 11.1 - What is meant by relationship marketing?Ch. 11.2 - What is environmental scanning?Ch. 11.2 - What is a target market, and why should a company...Ch. 11.2 - Explain the four types of competitive advantages...Ch. 11.3 - What is meant by the marketing mix?Ch. 11.3 - What are the components of the marketing mix?Ch. 11.3 - How can marketing techniques help not-for-profit...Ch. 11.4 - Explain the consumer purchase decision-making...

Ch. 11.4 - Explain the difference between the business...Ch. 11.4 - How do business markets differ from consumer...Ch. 11.5 - Define market segmentation.Ch. 11.5 - List and discuss the five basic forms of consumer...Ch. 11.5 - What are some additional forms of business...Ch. 11.5 - How does marketing research help companies make...Ch. 11.6 - What is a product?Ch. 11.6 - What are the classes of consumer products?Ch. 11.6 - Explain how business products are classified.Ch. 11.7 - How do companies organize for new-product...Ch. 11.7 - What are the steps in the new-product development...Ch. 11.7 - How does new-product development differ for...Ch. 11.7 - Explain the role of the product manager.Ch. 11.8 - What is the product life cycle?Ch. 11.8 - Describe each stage of the product life cycle.Ch. 11.8 - What are the marketing strategies for each stage...Ch. 11.9 - What is the difference between penetration pricing...Ch. 11.9 - Explain the concept of price bundling.Ch. 11.9 - Describe odd-even pricing and prestige pricing/Ch. 11.9 - Why is prestige pricing prevalent in service?Ch. 11.10 - How have online price-comparison engines helped...Ch. 11.10 - Describe one-to-one marketing and the role of...Ch. 11 - As cosmetics companies roll out line after line of...Ch. 11 - • Oza has established several successful products...Ch. 11 - • What types of unique marketing support helped to...Ch. 11 - • Suggest a celebrity endorsement with a beverage...

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