EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 11.1, Problem 1LO
Summary Introduction

To discuss : The differences between goods and services.

Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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