EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Question
Chapter 11.6, Problem 1LO
Summary Introduction
To outline: The different types of brand stratgies used by marketers.
The brand is a kind of product that is manufactured by a specific firm under a specific name. Branding assists the buyers to find out few products, which they do and do not like that in turn facilitates the buying of items, which fulfills the need and decreases the time needed to buy the product. It assists in decreasing the perceived purchase risk of the buyer.
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