EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 11.2, Problem 1LO
Summary Introduction
To discuss: The classification of consumer products in terms of marketing mix factors and consumer factors.
Marketing mix denotes the set of activities that organizations use to promote its product or brand in the market. The 4P’s included in marketing mix are promotion, price, place, and product.
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Consider Airpod pros and the Phomemo D30, How is the value of airpod pros different and similar to that of phomemo D30 organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Hello Professor and Classmates,
A new product I have purchased recently that I consider innovative is the new Samsung Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities.
Consider Air pod pros and the new Samsung Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Consider AirPods Pros and the Samsung Galaxy Buds 3 Pro. How does the value of airpod pros differ and compare to that of new Samsung Galaxy Buds 3 Pros organizations and customers? Consider how AI and other developing technologies may affect new product creation.
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EBK CONTEMPORARY MARKETING
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