EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 11.5, Problem 1LO
Summary Introduction
To discuss: The different methods used to develop and protect brand identity.
Creating specific name and image for a commodity in the customer mind is known as branding. The main aim of branding is to attract the customers with different.
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Chapter 11 Solutions
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