EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 10.6, Problem 1LO
Summary Introduction
To classify : The primary data or secondary data.
The secondary data are the information and figures that have already been recorded before handling the project.
The primary data are the information and figures that are collected freshly for the project.
Expert Solution & Answer
Explanation of Solution
The classification of primary data are as follows:
- Test marketing
- Observation
- Survey
The classification of secondary data are as follows:
- Internal data
- Government data
- Industry publications
- Research service
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