EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 11, Problem 7QA
Summary Introduction
To determine:The various steps in distribution planning
Introduction:
Distribution Planning: The overall plan for a company to provide the products/services to the customers by setting up the right distribution objectives, by choosing the right distribution strategy, by evaluating the internal and external environmental influences and by developing the appropriate distribution tactics so that a greater value is provided to the customers and a greater value is gained by the company.
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What is the main goal of distribution activities?
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- discuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?arrow_forwardWhat are Distribution Decisions?arrow_forwardPhysical distribution has been described as the other half of marketing .explain .arrow_forward
- There are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.arrow_forward3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.arrow_forwardExplain the functions of distribution channels.arrow_forward
- What is the territory given to the Distributor in Nestle?arrow_forwardChoice of channels of distribution depends on various factors . Explain any four factors which affect the choice of channels of distribution .arrow_forwardDiscuss the Segmentation of the Distribution Channel as it pertains to Product Segmentation.arrow_forward
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