EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 11, Problem 3QA
Summary Introduction
To determine:The various types of independent and manufacturer-owned wholesaling intermediaries.
Introduction:
Independent Wholesale Intermediaries:These are independent channel members who buys products from the manufacturer and sell them to the retailers or directly to the customers.
Manufacturer-owned Wholesaling Intermediaries:When the manufacturer decides to sell its goods directly from the company owned channel to get a greater control on the distribution system and to satisfy the customer by providing greater service, they open their own wholesale intermediaries.
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