MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 11, Problem 5QA
Summary Introduction
To determine: Conventional, Vertical, and Horizontal Marketing systems.
Introduction:
Conventional Marketing System: Independent companies that have loose connections with each other collaborate to gain some profits and to increase the user base. The channel consists of independent wholesalers, retailers, manufacturers that have a lack of strong leadership and do not care much about building relations.
Vertical
Horizontal Marketing Systems: Two or more organizations at the same channel level whether two or more retailers, two or more wholesalers, or two or more manufacturers collaborate and agree on selling each other’s products or agree on making most of their marketing opportunities.
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Information related to Monty Co. is presented below.
2.72/7 E :
On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
2.
3.
On April 7, purchased equipment on account for $30,100.
4.
On April 8, returned $6,000 of merchandise to Larkspur Company.
5.
On April 15, paid the amount due to Larkspur Company in full.
(a)
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I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
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MARKETING:REAL PEOPLE,REAL CHOICES
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