The concept of Channel of distribution and channel intermediaries. Introduction: Channel: A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving. The Channel of Distribution: To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume. Channel Intermediaries: These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

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Answer 1

Question

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

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Students have asked these similar questions

Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?

An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.

For this activity choose a product from above and come up with the following: What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought) What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?

Answer 2

Question

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

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Answer 3

Question

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

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Answer 4

Question

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

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Answer 5

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

Answer 6

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

Answer 7

Chapter 11, Problem 1QA

Summary Introduction

To define:The concept of Channel of distribution and channel intermediaries.

Introduction:

Channel:A channel is used to create utility for the customers such as possession utility, place utility, and time utility. As the market evolves, the channel keeps on evolving.

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer.

Answer 8

Expert Solution & Answer

Explanation of Solution

MARKETING:REAL PEOPLE,REAL CHOICES, Chapter 11, Problem 1QA

A Distribution Channel performs a lot of tasks such as:

It facilitates search from both ends of the market i.e. the demand and the supply sides.
The transaction process is standardized to make the flow of goods and services efficient throughout the channel.
Reduction in the number of contacts which reduces the distribution cost.
Channel helps in sorting, accumulation, and allocation of the goods and services for the customers.

Channel Intermediaries:These are the independent organizations that help in making the goods and services available for the use or consumption of the customer. The intermediaries are such as agents, retailers, distributors, and wholesalers involved in the Distribution channel.

Channel Intermediaries perform a lot of tasks such as:

Spatial Discrepancy: The location gap should be filled between the buyer and the seller. The reduction of such a gap is performed by a channel intermediary because they are responsible to keep and maintain the stock at the marketplace for the customers.
Time Discrepancy/ Temporal Discrepancy: Someone should be there to provide the products at the right time because the products are made in different time zones and sold in different time zones.
Breaking the Bulk: Someone who could convert the truckload to cartload and from cartload to caseload because the customer needs only one or few pieces.
Assortment: Someone who could accumulate and build that assortment because a customer needs a limited quantity of large variety.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 11 - Prob. 1QA Ch. 11 - Prob. 2QA Ch. 11 - Prob. 3QA Ch. 11 - Prob. 4QA Ch. 11 - Prob. 5QA Ch. 11 - Prob. 6QA Ch. 11 - Prob. 7QA Ch. 11 - Prob. 8QA Ch. 11 - Prob. 9QA Ch. 11 - Prob. 10QA

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