MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 11, Problem 11QA
Summary Introduction

To define:The term supply chain and to compare it with a distribution channel.

Introduction:

Supply Chain:It is a system that consists of all the channel members starting from suppliers, manufacturers, transporters, distributors, and vendors who all are responsible for transforming the raw materials to the final products and the supply of those products to the end customers.

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