Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 11, Problem 3EE
Summary Introduction

To discuss: The steps employer takes to turn the situation.

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

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