Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 11, Problem 1C
Summary Introduction
Case summary:
Company D has started a consulting company to help the other firms to fulfill the customer satisfaction. The company focused on the programs like training, leadership, brand loyalty, customer experience, and creativity. Firms must surprise the customers often to satisfy them. They should do their best to the needs and wants of the customer. Firms must focus on the consumer’s positivity rather than using their money.
To contrast: The way the companies can adapt the advice of Company D to the customer service situation.
Customer satisfaction refers to how the company surpass or meets the needs and wants of the consumers.
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