The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

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Answer 1

Question

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

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Answer 2

Question

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

Answer 6

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

Answer 7

Chapter 11, Problem 1ALR

Summary Introduction

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Answer 8

Expert Solution & Answer

Explanation of Solution

The benefits of relationship marketing:

Relationship marketing helps the firm to maintain and develop the cost effective relationship and longer term relationship with the suppliers, individual customers, employees to increase the sales and for mutual benefits.

Database technology:

Database technology helps the firms to analyze the details and data about the customers for the purpose of advertisement and promotions.

It makes the firm to know more about the customers through these data to build a relationship among them.

It helps to improve and increase the customer relationship, customer retention, referral rates and many others.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 11 - Prob. 1ALR Ch. 11 - Prob. 2ALR Ch. 11 - Prob. 3ALR Ch. 11 - Prob. 4ALR Ch. 11 - Prob. 5ALR Ch. 11 - Prob. 6ALR Ch. 11 - Prob. 7ALR Ch. 11 - Prob. 8ALR Ch. 11 - Prob. 9ALR Ch. 11 - Prob. 10ALR

The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Concept explainers

To discuss: The benefits of relationship marketing and the way database technology helps the firms to build the relationship with customers.

Explanation of Solution

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Chapter 11 Solutions