Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 1.1, Problem 1VC
Summary Introduction
Case summary:
The two electric engineers Person J and Person K started to make type A in their basement. They launched the Company N making Person K as the marketing director. The first beer was named as Product FT. The sales of craft beers were growing. This successful growth is ultimately because of the company’s corporate culture that is treating the employees and stakeholders with respect. Later after all the struggles and success Company NB launched its 2nd brewery in State NC and paved a way to expand its business all over the world.
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
Characters in the case:
- Company NB
- Person J and Person K
To discuss: The way Company NB executed its marketing concept.
Marketing concept refers to the philosophy where the company needs to analyze the wants and needs of the consumers and to take decisions on customer satisfaction. It is better rather than competing with the others.
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Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
1. Explain the role of social media in communication?
2. What are the three types of communication thru social media?
3. Provide a picture demonstrating one type of social media communication for an organization of your choice
Find a commercial of your choice on YouTube. www.youtube.com (Make sure it is appropriate). Tell me about the target market of your organizations marketing mix.
Copy the video link here:
Who is the organization?
What is the product or service?
Who is the specific demographic for your target market? List all and give me a brief explanation how you came to your conclusion.
Example: Teens? Generation x? Y? Baby boomers? Who?
Are there any social factors that influence the specific market?
Are there any ethnic factors?
Are there any economic factors?
Are there any political and legal factors?
Example: FDA regulations?
Chapter 1 Solutions
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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