Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 1, Problem 7DRQ
Summary Introduction
To discuss: The basic elements of marketing and the businesses that uses this philosophy.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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