Pricing strategy of airlines and ethicality of charging baggage fees. Unlike segment pricing, dynamic pricing does not discriminate in regard to location, gender, age, and other like characteristics. Dynamic pricing is adjusted in accordance with preferences of consumers and market forces. So, the method cannot be used for taking advantage of customers as it will damage customer relationships.

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Chapter 11, Problem 11.23MML

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To discuss: Pricing strategy of airlines and ethicality of charging baggage fees.

Unlike segment pricing, dynamic pricing does not discriminate in regard to location, gender, age, and other like characteristics. Dynamic pricing is adjusted in accordance with preferences of consumers and market forces. So, the method cannot be used for taking advantage of customers as it will damage customer relationships.

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