Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 11, Problem 11.17VC
Summary Introduction
Case summary:
Company HP is a paper printing industry. Printing paper is old presently. Many printing firms currently use computerized graphic design techniques and printing methods. Company HP makes hand crafted calendars, greeting cards, business cards by various professionals. The old fashioned process offers both opportunities and risks. Company HP stands tall in terms of art of work, the cost for manufacturing goods which are considerably greater.
Characters in the case: Company HP.
To find: Whether Company HP to compete in product categories where the market dictates a price that is not cost-effective for the company.
A pricing strategy considers portions, ability to pay, economic circumstances, competitor conducts, trade margins and contribution costs, between others. Dynamic pricing is a consumer or client billing mode in which the cost for an item every now and again turns in view of market demand, development and different patterns.
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About this Assignment
For a marketing professional, waiting until a major competitor enters your marketplace before reacting usually means that you will
lose significant sales and profits as you scramble to counter the "invasion." It is best to be prepared by analyzing relative strengths
and weaknesses, not just from your viewpoint but also from the point of view of major potential competitors.
This assignment is designed to have you take an objective look at both sides of a marketing battle so that you can create solid,
actionable defensive strategies. Your output will consist of two detailed and comprehensive SWOT analyses, as well as a strategy
summary. The full assignment should total 1,000 words.
Prompt
"Big City" is a U.S. metropolis of some 1.8 million people with all of the characteristics one would expect of an urban/suburban
center. One such characteristic is a plentiful supply of the usual fast food franchises, including McDonald's, Burger King, Jack-in-the-
Box, Domino's,…
HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
QUESTIONS 3:
Discuss how socio-economic conditions of South Africa influence marketing decisions for Herbskin Naturals. Provide examples of how these conditions might affect pricing an product availability strategies
Chapter 11 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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