Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 11, Problem 11.10AC
Summary Introduction
Case summary: Price mindful customers are tied in with finding the finest deal. Person H and Person J are two companions run an exceptionally effective organization that works enthusiastically to reveal the best deals, empowering families to set aside cash. The site highlights advancements and alarms to special pricing on items with coupons and discounts to enable shoppers to extend their dollars.
To discuss: The pricing strategy used by the retailer.
Characters in the case: Person H, Person J and Site KCL.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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