Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card)
Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card)
6th Edition
ISBN: 9780357228708
Author: David R. Anderson; Dennis J. Sweeney; Thomas A. Williams
Publisher: Cengage Learning US
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Chapter 10.4, Problem 35E

In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded.

Chapter 10.4, Problem 35E, In a test of the quality of two television commercials, each commercial was shown in a separate test

  1. a. Use α = .05 and test the hypothesis that there is no difference in the recall proportions for the two commercials.
  2. b. Compute a 95% confidence interval for the difference between the recall proportions for the two populations.
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Chapter 10 Solutions

Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card)

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