Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
Management Information Systems: Managing The Digital Firm -- Student Value Edition (16th Edition)
16th Edition
ISBN: 9780135191927
Author: Kenneth Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 10.2, Problem 1.2CQ
Program Plan Intro

Uber:

Uber is a worldwide business, which runs in more than 760 cities. It is mainly an internet-based model, which is a main source of value for the worldwide taxi company.

Uber’s business model:

The business model of Uber provides an on-demand service to users. It associates eager customers to taxi cab drivers. Taxi drivers use their personal cars when offering taxi service and Uber gets 20% of the price.

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