MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Chapter 10, Problem 5RQ
Program Plan Intro
Mobile Commerce (M-commerce):
M-commerce means purchasing and retailing of goods and services using wireless handheld devices. The handheld devices include smartphone, table and hybrid devices.
Explanation of Solution
Types of m-commerce services and applications:
- Location-based services
- This type offers services to users in local areas and are based on the user’s location.
- Most of the smartphone owners use location-based services.
- Three services included in this application is as follows:
- Geosocial services
- Geo-advertising services
- Geoinformation services
- Banking and financial services
- Using mobile devices user can performs the following activities:
- Manage user account
- Check account balance
- Transfer funds
- Pay bills
- Using mobile devices user can performs the following activities:
- Wireless advertising
- Cell phones gives another technique for advertisers to achieve potential customers...
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