Chapter 10, Problem 5RQ

Program Plan Intro

Mobile Commerce (M-commerce):

M-commerce means purchasing and retailing of goods and services using wireless handheld devices. The handheld devices include smartphone, table and hybrid devices.

Explanation of Solution

Types of m-commerce services and applications:

• Location-based services
  • This type offers services to users in local areas and are based on the user’s location.
  • Most of the smartphone owners use location-based services.
  • Three services included in this application is as follows:
    • Geosocial services
    • Geo-advertising services
    • Geoinformation services
• Banking and financial services
  • Using mobile devices user can performs the following activities:
    • Manage user account
    • Check account balance
    • Transfer funds
    • Pay bills
• Wireless advertising
  • Cell phones gives another technique for advertisers to achieve potential customers...