MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Question
Chapter 10, Problem 3RQ
Program Plan Intro
Social networking:
- Social networking is also called as social media.
- Social networking are shared computer-mediated technologies that enable the creation and sharing of information and ideas through the network.
- People can connect with each other by using the social media tools.
- Company also market their product and connect with customer by using social media tools.
- Social media technologies include Facebook, Linkeln and Twitter.
Explanation of Solution
Behavioral targeting:
- It is a technique or ability to target users based on their behavior on the internet.
- Eventually, this most exact understanding of the customer leads to well-organized marketing and greater sales and incomes.
Working procedure at individual websites and on advertising networks:
- Behavioral targeting occurs in two places that is at individual web sites and on numerous advertising networks.
- These two are used to tracks the users over thousands of web sites.
- Most e-commerce website gather information about browser based on the visitor activity and then store it in a file...
Explanation of Solution
Social graph:
It is a representation of interconnection of relationships in an online social network.
Uses of social graph in e-commerce marketing:
- Social graph is used to interconnect people, groups and organizations in a social network.
- One term used in social e-commerce is digital social graph.
- The digital social graph means representing all major online social relationships...
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