Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 10, Problem 2CTE
Summary Introduction

To Discuss: The data obtained from mystery shoppers in a chain of electronics store.

Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data implies the data that has been gathered already by another person.

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