Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 10, Problem 9ALR
Summary Introduction
To Discuss: The methods of gathering survey data and the circumstances in which the researchers should choose a specific approach.
Introduction: Data collection is a procedure by which the investigator gathers the data from all the pertinent sources to discover answers to the examination issue and test the theory and assess the results.
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