Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 10, Problem 6ALR
Summary Introduction
To Discuss: The difference between primary and secondary data and the phase in which the researchers should collect each type of data.
Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data is implies the data gathered by another person before.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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