Suppose that, due to a successful advertising campaign, a monopolistic competitor experiences an increase in demand for its product. How will that affect the
The way the advertising campaign affect the price charged and quantity supplied by a monopolistic competitor.
Explanation of Solution
Monopolistic Competition: is a kind of imperfect competition where there are a large number of producers, each sell differentiated products and there is a freedom of entry and exit in the long run.
If due to a successful advertising campaign, a monopolistic competitor experiences an increase in demand for its product, the monopolist will surely increase the prices in order to earn more profits and moreover the burden of the cost of advertisement will also fall on the consumer, as the firm will never bear the burden of additional advertisement.
So, if the prices of the products are raised, there is a possibility that the quantity demanded would fall. So, if the quantity demanded would fall, ultimately the producer has to reduce the quantity it supplies.
A rise in the demand will lead to a rightward shift in the demand curve, and thus a rightward shift in the marginal revenue. Thus, the shift in marginal revenue will lead to a movement up the marginal cost curve to form a new intersection between Marginal cost and Marginal revenue at a higher level of output.
The price that is obtained should be higher. An increased quantity will lead to a higher level of average cost. The price will increase more, leading to an increase in total profits.
So, this is the overall impact of a successful advertising campaign.
Monopolistic Competition: is a kind of imperfect competition where there are a large number of producers, each sell differentiated products and there is a freedom of entry and exit in the long run.
Want to see more full solutions like this?
Chapter 10 Solutions
Principles Of Economics 2e
Additional Business Textbook Solutions
Foundations Of Finance
Financial Accounting (12th Edition) (What's New in Accounting)
Intermediate Accounting (2nd Edition)
Gitman: Principl Manageri Finance_15 (15th Edition) (What's New in Finance)
MARKETING:REAL PEOPLE,REAL CHOICES
Horngren's Financial & Managerial Accounting, The Financial Chapters (Book & Access Card)
- Not use ai pleasearrow_forwardNot use ai pleasearrow_forwardThe Firm's Output Decision (Study Plan 12.2) Use the following table to work Problems 4 to 6. Pat's Pizza Kitchen is a price taker. Its costs are Output (pizzas per hour) Total cost (dollars per hour) 0 10 1 21 2 30 3 41 4 54 5 69 4. Calculate Pat's profit-maximizing output and economic profit if the market price is (i) $14 a pizza. (ii) $12 a pizza. (iii) $10 a pizza. 5. What is Pat's shutdown point and what is Pat's economic profit if it shuts down temporarily? 6. Derive Pat's supply curve.arrow_forward
- Use the following table to work Problems 27 and 28. ProPainters hires students at $250 a week to paint houses. It leases equipment at $500 a week. The table sets out its total product schedule. Labor (students) 1 Output (houses painted per week) 2 23 5 3 9 4 12 5 14 6 15 27. If ProPainters paints 12 houses a week, calculate its total cost, average total cost, and marginal cost. At what output is average total cost a minimum? 28. Explain why the gap between ProPainters' total cost and total variable cost is the same no matter how many houses are painted.arrow_forwardUse the following table to work Problems 17 to 20. The table shows the production function of Jackie's Canoe Rides. Labor Output (rides per day) (workers per day) Plant 1 Plant 2 Plant 3 Plant 4 10 20 40 55 65 20 40 60 75 85 30 65 75 90 100 40 75 85 100 110 Canoes 10 20 30 40 Jackie's pays $100 a day for each canoe it rents and $50 a day for each canoe operator it hires. 19. a. On Jackie's LRAC curve, what is the average cost of producing 40, 75, and 85 rides a week? b. What is Jackie's minimum efficient scale?arrow_forwardPlease solve this questions step by step handwritten solution and do not use ai thank youarrow_forward
- 1. Riaz has a limited income and consumes only Apple and Bread. His current consumption choice is 3 apples and 5 bread. The price of apple is $3 each, and the price of bread is $2.5 each. The last apple added 5 units to Sadid's utility, while the last bread added 7 units. Is Riaz making the utility-maximizing choice? Why or why not? Do you suggest any adjustment in Riaz's consumption bundle? Why or why not? Give reasons in support of your answer. State the condition for a consumer's utility maximizing choice and illustrate graphically. 2. Consider the following table of long-run total costs for three different firms: Quantity Total Cost ($) Firm A Firm B Firm C 1 60 11 21 2 70 24 34 3 80 39 49 4 90 56 66 5 100 75 85 6 110 96 106 7 120 119 129 Does each of these firms experience economies of scale or diseconomies of scale? Explain your answer with necessary calculations.arrow_forwardRiaz has a limited income and consumes only Apple and Bread. His current consumption choice is 3 apples and 5 bread. The price of apple is $3 each, and the price of bread is $2.5 each. The last apple added 5 units to Sadid's utility, while the last bread added 7 units. Is Riaz making the utility-maximizing choice? Why or why not? Do you suggest any adjustment in Riaz's consumption bundle? Why or why not? Give reasons in support of your answer.State the condition for a consumer's utility maximizing choice and illustrate graphically.arrow_forward1. Riaz has a limited income and consumes only Apple and Bread. His current consumption choice is 3 apples and 5 bread. The price of apple is $3 each, and the price of bread is $2.5 each. The last apple added 5 units to Sadid's utility, while the last bread added 7 units. Is Riaz making the utility-maximizing choice? Why or why not? Do you suggest any adjustment in Riaz's consumption bundle? Why or why not? Give reasons in support of your answer. State the condition for a consumer's utility maximizing choice and illustrate graphically.arrow_forward
- Economics (MindTap Course List)EconomicsISBN:9781337617383Author:Roger A. ArnoldPublisher:Cengage Learning
- Exploring EconomicsEconomicsISBN:9781544336329Author:Robert L. SextonPublisher:SAGE Publications, Inc