MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 10, Problem 15QA
Summary Introduction

To explain: The psychological aspects of pricing.

Introduction: For customers, price is not only an amount which is being paid for a commodity or a service rather this single term has many different meanings. The customers often associate higher price to good quality and lower price to cheaper quality. Such behavior of the consumers are the psychological aspects of pricing.

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