MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 10, Problem 11QA
Summary Introduction
To explain: The meaning of decoy pricing and whether it is ethical.
Introduction: Decoy pricing is a kind of pricing strategy which is used to influence the purchasing decision of the consumer. This method of pricing has been in debate for quite some time as some marketers consider decoy pricing as ethical and some as unethical.
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MARKETING: REAL PEOPLE...ACCESS CARD
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