MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 10, Problem 12QA
Summary Introduction

To explain: The concept of the terms, two-part pricing, price bundling, captive pricing and distribution based pricing tactics.

Introduction: Distribution based pricing strategies involve pricing of the goods to cover the cost of shipment. Distribution based pricing is an important part of marketing.

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explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics
Explain two-pan pricing, payment pricing, price bundling, captive pricing, and distribution-based pricingtactics
Discuss multiple-unit pricing.
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