MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 10, Problem 13QA
Summary Introduction

To explain: The reason behind firms giving discounts in pricing to the members of the distribution channel.

Introduction: The members of the distribution channel include wholesaler, retailer and agents which help the firm in making the goods available to the consumers. Discounts are reduction in prices.

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Students have asked these similar questions
Why do marketets use trade or functional discounts,quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?
Why is price lining used by some retailers?
How is product-line pricing helpful to both retailers and theircustomers?
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