MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 10, Problem 11QA
Summary Introduction
To explain: The meaning of decoy pricing and whether it is ethical.
Introduction: Decoy pricing is a kind of pricing strategy which is used to influence the purchasing decision of the consumer. This method of pricing has been in debate for quite some time as some marketers consider decoy pricing as ethical and some as unethical.
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MARKETING:REAL PEOPLE,REAL CHOICES
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