MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 10, Problem 16QA
Summary Introduction
To explain: The usage of bait and switch tactics, price fixing and predatory pricing by unethical marketers.
Introduction: There are some marketers who try to bring more profits by indulging themselves in unethical practices. Some of these tactics include using bait and switch, price fixing and predatory pricing.
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MARKETING:REAL PEOPLE,REAL CHOICES
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- Identify tactics used to reduce prices to businesses.arrow_forwardMany successful retailers use a loss leader pricing strategy, in which they advertise an item at a price below their cost and sell the item at that price to get customers into their store. They feel that these customers will continue to shop with their store and that they will make a profit in the long run. Do you consider this an unethical practice? Who benefits and who is hurt by such practices? Do you think the practices should be made illegal, as some states have done? How is this different from bait-and-switch pricing?arrow_forwardHow can a business' pricing decisions be affected by the government's actions?arrow_forward
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