RESEARCH METHODS F/ BEHAV.(LL)-W/MINTAP
6th Edition
ISBN: 9781337755016
Author: GRAVETTER
Publisher: CENGAGE L
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Chapter 10, Problem 11E
To evaluate the effectiveness of a new television commercial, a researcher measures attitudes toward the advertised product for a group of consumers before and after they view the commercial. Identify one factor that threatens the internal validity of this study.
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Chapter 10 Solutions
RESEARCH METHODS F/ BEHAV.(LL)-W/MINTAP
Ch. 10.1 - Define, compare, and contrast the experimental,...Ch. 10.2 - Define a nonequivalent group design and identify...Ch. 10.2 - Explain how individual differences threaten the...Ch. 10.2 - Describe the two nonexperimental nonequivalent...Ch. 10.2 - Explain how a simple modification of the...Ch. 10.3 - Define a pre-post design and identify examples of...Ch. 10.3 - Identify the threats to internal validity for...Ch. 10.3 - Describe the nonexpenmental pretest-posttest...Ch. 10.3 - Explain how replacing the single observation...Ch. 10.4 - Define cross-sectional and longitudinal designs,...
Ch. 10.5 - Identify the statistical techniques that are...Ch. 10.5 - Explain how the terms quasi-independent variable...Ch. 10 - In addition to the key words, you should also be...Ch. 10 - Explain the distinction between experimental and...Ch. 10 - Why are studies that examine the effects of aging...Ch. 10 - Explain why we can be more confident about causal...Ch. 10 - Give an example of a situation (aside from gender)...Ch. 10 - Mueller and Oppenheimer (2014) conducted a series...Ch. 10 - A researcher measures personality characteristics...Ch. 10 - A researcher wants to describe the effectiveness...Ch. 10 - Explain how the pretest helps minimize the threat...Ch. 10 - Describe the basic characteristics of a pre-post...Ch. 10 - To evaluate the effectiveness of a new television...Ch. 10 - What characteristic differentiates a pretest-post...Ch. 10 - Explain how a time-series design minimizes most...Ch. 10 - A researcher wants to describe how fine motor...Ch. 10 - Although the cohort effect can be a serious...Ch. 10 - Identify the appropriate statistical test for each...Ch. 10 - The college offers all students an optional...
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