EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 10, Problem 10.2DQ
Summary Introduction

To discuss: The types of cost marketers should consider when setting prices.

Cost-based pricing includes setting prices dependent on the expenses of creating, dispensing and selling the product in addition to a reasonable rate of return for the organization's exertion and risk. An organization's costs might be a significant component in its pricing strategy.

Summary Introduction

To discuss: The types of cost based pricing.

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