EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 10, Problem 10.11MA
Summary Introduction
Case summary: Several game distributers in Country J have aced the specialty of getting however much income as could reasonably be expected from players by procuring more than $4 million every day. The producers of Game PD have apparently deciphered the income code by utilizing the brain research of mobile payments to press more income from players by urging them to play longer. The mystery was to issue its very own virtual cash, called magic stones, so customers do not feel like they are spending real cash for opportunities to improve play.
Characters in the case: Country J, Game PD.
To discuss: The reasons on whether it is ethical to use game playing data to spend more time.
Organizations manufacturing products and services need to set the cost for their item. Setting the price for a company's finished product or service is a standout amongst the most significant decisions a manager faces. Such decisions are called as pricing decisions.
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Chapter 10 Solutions
EBK PRINCIPLES OF MARKETING
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9MACh. 10 - Prob. 10.10MA
Ch. 10 - Prob. 10.11MACh. 10 - Prob. 10.12MACh. 10 - Prob. 10.13MACh. 10 - Prob. 10.14MACh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
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