OPERATIONS MANAGEMENT CUSTOM ACCESS
OPERATIONS MANAGEMENT CUSTOM ACCESS
11th Edition
ISBN: 9780135622438
Author: KRAJEWSKI
Publisher: PEARSON EDUCATION (COLLEGE)
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Chapter 1, Problem 7DQ

Choosing which processes are core to a firm’s competitive position is a key strategic decision. For example, Nike, a popular sports shoe company, focuses on the customer relationship, new product development, and supplier relationship processes and leaves the order fulfillment process to others. Allen Edmonds, a top-quality shoe company, considers all four processes to be core processes. What considerations would you make in determining which processes should be core to your manufacturing company?

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Process selection and facility layout; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=wjxS79880MM;License: Standard YouTube License, CC-BY