CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 1, Problem 3MA
Summary Introduction

To discuss: The difference among services and goods.

Summary Introduction

To discuss: Whether buying a music subscription on Media P is a service or goods

Summary Introduction

To discuss: Whether buying a music subscription on Media P is a service or goods and buying MP3 player in Shopping site A.

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How can I summarize my Marketing Proposal   1. Product Strategy   Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.   Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.     2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
types of brand strategies used by marketers. Which one strategy could work better than another?
I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.full explanation pls
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