Chapter 1, Problem 1CCS

Summary Introduction

Case summary:

The initial step in making of chocolates are farming, processing, shipping and consuming chocolates in the globe everywhere. In every year a single consumer in Country U eats 11.5 million finished chocolate products. The Country B and Country E are the largest chocolate providers in the world’s supply. The demand of chocolate leads to expand coca farming in to Continent A and Continent W.

The organic farmers adopt national level standard in organic farming because the will ready to pay more on fair trade and organic farming. However the farmers should sell their processors they take the beans add in diary and sugar and reached at edible food products .which can be sell at various brands. The growth in chocolate segment leads to struggling between the old and newly opened firm to earn profit.

Company G wants highest quality whereas Company M and Company H retain a level of quality but not much expensive. Company C is the top premium chocolate brand. The chocolate brands try to define their position in the market through combining of four P’s.

To discuss: whether select one of the supply chain members of chocolate market create value through its marketing efforts.