CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Question
Chapter 1.3, Problem 1PC
Summary Introduction
To discuss: The four function that illustrates the significance of marketing.
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Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
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